By watching people.
I’ve seen it work a lot in the business world. The first company I worked for saw a huge spike after they posted some sort of ‘lookat-me’ ad on some website. That’s because people looked at them. They saw them.
So if I want to use a ‘lookat-me’ ad to get some visibility on Google, I don’t do it. I just tell people to look at the ad.
Now if you’ve got a lot of followers on Twitter, then you’ll also want to use ‘lookat-me’ ads. I’m not saying they’ll have better visibility on Twitter, but they’ll have better visibility on Google.
This is part of the strategy of how you use Twitter: use the medium itself, not just with the medium of the content of the tweet.
How to use Google search?
I’ve said this before, but it bears repeating: search is search. Google is the search engine. Everything you do on Google is done with the intent of getting as much visibility as possible: search visibility.
In other words: we’re going to see more of you on search! But we don’t want to do it for free. Just because something is free, doesn’t mean it is valuable — it doesn’t mean it is a good idea or an interesting product to be associated with.
And for those of us on the other side of the screen in the US, I’ve often thought about “what kind of person is my target audience of Twitter? People in the US.”
You might feel that I’m saying I don’t care about US users because I’m looking at the data I want to get.
But the data is going to help you as the search ranking engine, and help you in a few other ways. Let’s take a look at one of those, why?
One thing that’s pretty universal in all business is you use the business data — your market is your customer.
And the customer in this case, is your prospect. The prospect is your customer when you’re doing your work.
When you’re searching for a product or service to sell to me, you really need to be thinking about your prospect’s business. You better be thinking about it.
So the most important thing you can do when you’re going to put a search result out, is think: what’s my prospect’s business?