I don’t pay a dollar. It’s all paid for by sponsors, such as the CTV company. But it’s not free. It’s for the same purpose – to get people excited, and get them talking about you, and make them buy your product.
And what about the commercials?
Sometimes we make a commercial, and it’s something to do with me, or something I’m related to. Sometimes it’s something that we can get people talking about us, and they love that so we’ll do it again. Sometimes it’s something that we’ve put together for some other purpose, so they’ll play an ad or some kind of commercial in the middle of the match. But yeah, it’s basically a free commercial.
If you had to put money behind the product and get it to buy, would you sell your product to the media?
No, because they’d put money against it, and it wouldn’t work. They’re gonna want some money. Maybe they’ll make the same ad and pay for more commercials. Maybe they’ll want more advertising because they’re too afraid of your product to give you the time. It comes with the territory, but we’re not really that desperate.
And what’s the best part about doing business with CTV?
It’s a completely different situation – with different rules, different standards. I mean, you’re in the market of advertising to get people talking about the product, and you’re not supposed to do it in a certain way. Some people will pay you more, some people will not pay you anything at all.
And, I mean, it also depends on the product. Sometimes the product is like “we can do a commercial, but if you like it – you’ll have to buy some ads”, which is a problem because you don’t want to get people confused. But, I mean, if you’re trying to get people talking about your product, you’re free to do the commercial – it is part of the plan.
So do you do it all for the money? Or is there a level of commitment you have to make?
There are two parts. At the end of the year you say yes, or no to everything. If I would have decided, “I’m doing all of this,” I would have been able to do all the marketing that I wanted to do. But if I choose to do it for the money, I won’t take much risk – I
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